The Snowie Heritage Brick was first introduced into the market place in 1996 as a quality match for the old type brickwork in many cities. It has been used extensively in the United Kingdom and has been specified because of its high compressive strength and F2 category, designed to withstand severe exposure. Due to the excellent match the brick is with old brickwork, planning departments within local councils have requested that the bricks be used in areas of conservation.